EarthTones Logo and Print
Client: Ben Edwards, Owner of Earthtones
Location: Taos, NM
Tools Used: Photoshop, Camera RAW, InDesign, illustrator
The goal for the logo was to solidify his branding with his service. We did this through the roots imagery in the type. We also tied in the warm deep colors of the New Mexico landscape into the logo.
With this opportunity I was able to help move the earthtones logo from a basic raster image to a vector logo and identity. What does that mean? Simply put the logo can be scaled to a website or the side of a building or vehicle and it won’t degrade in any way. Where with a raster image (camera photo) once it is a specific size you lose quality the bigger you scale it. I’ve helped Ben rebuild his identity, print ads and will be launching a website in the near future.
Flyer Redesign
Client: The Marion Skubi Group at Sotheby’s
Loca tion: Santa Fe, NM
Time: 1 week
Tools Used: Photoshop, Indesign, Illustrator
Every Realtor in Santa Fe knows who’s flyer or advertisement they are viewing with that distinct magenta color. There’s no mistaking, it’ s the Marion Skubi Group. It was a pleasure being able help such a prestigious Realtor in Santa Fe with her brochure needs. I worked back and forth with the team for a little under a week to get the template polished and ready for production. Once approved this new style was applied to her listing brochures, comprised of nearly 60 listings. Marion and her team were supplied a template, brochures and PDFs for every flyer to email and post on the web.
