Client: Prudential Santa Fe Real Estate
Location: Santa Fe, NM
Time: 1 month
Tools Used: Adobe Photoshop

As a former employee of Prudential Santa Fe Real Estate I did it all; brochures, booklets, ads, websites, emails and more. This was without a doubt my favorite piece to work on. This opportunity really allowed me to push my skills, not just with Photoshop but with what I had studied about user interface design and the users experience as applied to web design. Taking that knowledge and blending it with a market and audience dealing with real estate was a pleasant challenge. Plus I had a great team to collaborate with that made this a more then enjoyable project.

Another aspect to this redesign was the analysis. The revised focus on tools and content provided an instant and positive change in visitor interactions. From day one the daily average of leads doubled. It was also fun to take another look at this design a few months later. Once we had accrued enough user data to see what was and was not being used by the visitors we begin to work up a new, polished design… Perhaps it will be used in the new future.