Client: Ben Edwards, Owner of Earthtones
Location: Taos, NM
Tools Used: Photoshop, Camera RAW, InDesign, illustrator

The goal for the logo was to solidify his branding with his service. We did this through the roots imagery in the type. We also tied in the warm deep colors of the New Mexico landscape into the logo.

With this opportunity I was able to help move the earthtones logo from a basic raster image to a vector logo and identity. What does that mean? Simply put the logo can be scaled to a website or the side of a building or vehicle and it won’t degrade in any way. Where with a raster image (camera photo) once it is a specific size you lose quality the bigger you scale it. I’ve helped Ben rebuild his identity, print ads and will be launching a website in the near future.